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Banana Bounceback – Status Report

Tuesday 27 September is the day the nation will be alerted to the start of Australian Bananas returning to stores from Far North Queensland after the decimation of Cyclone Yasi.

Australian BananasWith the support from the Seven Network’s Sunrise program, the City of Sydney and banana growing celebrity Steve Lizzio, the industry will stage an auction of a pallet of bananas from Steve’s farm, Liverpool River Bananas. Unless there is another commitment for him, program host, David Koch will conduct the auction. It is anticipated that the total airtime on Sunrise will amount to around 10 – 12 minutes, making it a significant national promotion and communication.

Steve has been active during the post-Yasi months producing and posting videos onto YouTube and Facebook advising consumers about the status of the regrowth process. Steve will be at the auction to see his bananas go to sale.

Proceeds from the auction will be donated to the McGrath Foundation, a breast cancer charity headed by former champion Test Cricket fast bowler, Glenn McGrath and established to honour his late wife.

On the day, the Sunrise program will interview a grower representative from the industry in their Cairns studio after 7am, and then cover the live auction of the pallet of bananas during the last hour of the show.

As added entertainment for the Show, grower Graheme Celledoni has agreed to attempt to break his own banana snapping Guinness World Record.

The auction will be conducted in busy Martin Place, Sydney as people make their way to work. So not only will the event be witnessed by the Sunrise audience nationally, there will be loads of local action for the work traffic to see and enjoy along with Australian Bananas promotional merchandise.

The 25 square metre site in Martin Place, decked out with yellow carpet, will have Australian Bananas signage, the pallet of bananas and the banana snapping table. Give-aways, banana sampling and demonstrations will also be a feature of the event to optimise interaction with the public and to communicate that the long wait for the return of bananas is over.

The McGrath Foundation is grateful for the industry’s support and they have been asked to see if we can secure Glenn’s attendance at the event. Advice on this request is expected at the end of August.

Depending on scheduling of the NRL finals Billy Slater may also attend the event, but his training commitments will determine his availability.

Further support is being provided by wholesalers Moratis and the event is being coordinated by HAL.

 

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    Click here to see videos and photos from John’s visit.

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    Miguel from “The Living Room”
    Chef Miguel Maestre is on a one- man mission to bring back the banana when he visits Liverpool River Bananas and takes a truck load of bananas from the farm to the people.

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